Doorcount idea sheet · srchambercommerce.com/ideas/how-to-night

A free how-to night in your space

A 45-minute after-hours class on something you know well brings in people who have never been inside.

Steps

Pick a skill your customers ask about: sharpening a knife, a ten-minute hairstyle, fixing a flat, brewing better coffee.
Limit the seats so it stays hands-on, and take names at the counter or by phone.
Keep the teaching to 30 minutes, then leave time for questions and shopping.
Hand each guest a sheet with the steps and your hours.

Guests, and your sales during the class and in the week after.

If you hand out food or drink samples, check with your local health department first.

Four to six businesses on one street share a stamp card; a full card earns a small thank-you at each stop.

Something quick, free and genuinely useful gets people through the door once; your work does the rest.

A window redone on a theme each season tells people walking by that something is happening inside.