Doorcount idea sheet · srchambercommerce.com/ideas/slow-hour-perk

A perk for your slowest hour

Find the hour that is always quiet and give people one small, specific reason to come then.

Steps

Use a week of door counts (or your receipts) to find your slowest regular hour.
Pick one perk for that hour only: a size up, a quick add-on, no wait for a chair.
Name it plainly with the hour in the name ("the 3 o'clock cup") and post it inside and out.
Run it for four weeks before you judge it.

People in that hour on perk days, against the same weekday before.

If you serve alcohol, check your state's rules first: some states limit drink discounts and happy hours.

Give one weekday hour a name and a small perk, and it can become the hour your regulars plan around.

Bring last season's stock outside for one well-announced day and let people browse from the street.

Bad weather keeps people home; a perk that only appears when it rains gives them a reason to come anyway.