Doorcount idea sheet · srchambercommerce.com/ideas/rainy-day-perk
A rainy-day perk
Bad weather keeps people home; a perk that only appears when it rains gives them a reason to come anyway.
Steps
- Choose one perk and the rule that switches it on ("raining when we open").
- Make a sign you can put out fast and a short post you can copy.
- Tell your regulars it exists so they look for it.
- Keep it fair: when it is on, it is on for the whole day.
What to count
People on rainy perk days, against other rainy days.